Brew City Battle (“BCB”) Global Privacy Policy

As organizers of the “BCB” Intersport, Inc. (“Intersport”) and our event partners for the BCB respect your privacy and are committed to complying with this Privacy Policy, which describes how Intersport, collects and uses the personal data which you provide related to the BCB. 

This Privacy Policy describes what personal data Intersport collects, how the personal data is collected, how personal data is used, how personal data may be  shared, and what choices you have regarding use of your personal data. 

This Privacy Policy also describes the measures taken to protect the security of your personal data and contact information for requests related to your personal data.

This Privacy Policy applies to Intersport’s managed travel for the BCB provided to you, via the BCB website (hereinafter collectively, the “Services”). Once you leave the BCB website for others, the privacy policies of the other websites shall apply.

We suggest that you read this Privacy Policy in its entirety as it relates to your rights regarding your personal data. As a user of our Services, you understand and agree that we collect, use, and disclose your personal data in accordance with this Privacy Policy.

Our privacy practices vary depending on applicable legal requirements. Intersport materially complies with applicable laws in the jurisdictions in which it operates.  It is in our legitimate business interests to provide you with the Services which use the personal data provided to us for the purposes described herein or on the BCB website. 

In the course of providing its Services, Intersport collects, uses, and discloses personal data.  Personal data is any information that can be used to identify you or that we can link to you.  You, as the purchaser or as a user of the Services, may be asked to provide certain personal data when you use our Services, such as:

  • Names and contact information (work and home/mobile phone, email, and/or contact address);
  • Names of attendees as required for hotel reservations;
  • Traveler preferences and trip details;
  • Cookies, IP addresses, and relevant browsing information (e.g. for saving partially completed orders for Services).


If you submit any personal data relating to other people in connection with the Services (e.g. if you make a reservation for another individual or book multiple hotel rooms under multiple names of persons in your travel party), you represent that you have the full authority to do so and we will collect, use, and disclose such third party personal data which you provide in accordance with this Privacy Policy.

Intersport collects personal data:

  • Directly from you when you access various parts of our Services, including when you communicate with us via email or other channels;
  • From the BCB website related to booking Services and our company, including third party suppliers for the Services which may include hotels, or payment card processors; and 
  • Data we collect automatically through the BCB website, by using cookies and similar technologies.


Intersport collects and uses your personal data for specified, explicit, and legitimate purposes as described in this Privacy Policy and does not process your personal data further in a manner that is incompatible with those purposes.

Intersport uses personal data to:

  • Provide the Services and fulfill its obligations to you and your traveler party (e.g. complete and administer hotel reservations, notices about the Services, inform you of updates to our products or the Services).
  • Communicate with you by email, post, and phone or via the BCB  website and to provide you with customer service.
  • Understand how our websites and applications are used and provide a customized experience as you use the Services, such as by providing interactive or personalized elements of the Services and providing you with content based on your interests (see our “Cookies” policy on the BCB website for more information).
  • Fulfill a request made by you (e.g. questions, or other requests about your personal data).
  • Send you newsletters, marketing emails, and other information or materials that may interest you, as well as showing personalized advertisements. Where required, we will obtain your consent before sending such marketing messages or showing personalized advertisements.
  • Generate pseudonymized or aggregated profiles and use such data for reporting and analytic purposes.
  • Carry out our obligations and enforce your, our, or other’s rights as we believe reasonably necessary (e.g. billing and collection, fraud prevention, comply with legal obligations, and respond to legal proceedings or requests from legal authorities and law enforcement or other third parties).   


Personal data collected is shared with or disclosed to:

  • Intersport and its affiliates, partners, subcontractors, and agents as necessary to fulfill and support the Services, including emergency bookings and assistance responding to requests, and assessing or offering promotions.
  • Third party companies Intersport uses to support its business who provide ancillary services (e.g. payment processing, fulfillment of Services, data storage, or surveys (as applicable)).
  • Third party service providers to complete travel and attendee arrangements and reservations and fulfill the Services (e.g. hotels, golf providers, ground transportation companies or similar).
  • Other third parties as we believe is reasonably necessary in accordance with applicable laws, to: (i) satisfy laws, regulations, or governmental or legal requests and processes; (ii) identify, contact, or bring legal action against someone who may be violating our terms of use or policies or otherwise enforce our terms and policies; (iii) operate the Services properly; or (iv) protect Intersport and those it serves, including pursuing available remedies or to limit damages that may be sustained (e.g. exchanging information with other companies and organizations for the purposes of fraud protection and risk reduction).


Intersport may be acquired, merge with another business, sell, or liquidate its assets, acquire, or buy other businesses or assets.  In such transactions, personal data is generally one of the transferred business assets.  In the event of an acquisition, sale, liquidation, or merger, your personal data and non-personal identifying information may be automatically assigned by us in our sole discretion to a third party.

When sharing with or disclosing personal data to other parties, including to Intersport’s related companies, affiliates, subsidiaries, joint ventures, partners, subcontractors, and agents who provide Services.

We will transfer your personal data in compliance with applicable data protection laws, including having adequate mechanisms in place to protect your personal data when it is transferred.  If you have questions or wish to obtain more information about the transfer of your personal data or related safeguards, please contact us as provided in this Privacy Policy.

Intersport stores personal data on its servers managed internally and with third party storage providers.

Intersport uses appropriate technical and organizational security measures to protect the personal data which Intersport holds.  We conduct periodic reviews of our data collection, storage, processing, and security measures to verify we are only collecting, storing, and processing personal data that is required for our Services and to fulfill our contractual obligations.  While we make every effort to protect the integrity and security of our network and systems, we cannot guarantee, ensure, or warrant that our security measures will prevent illegal or unauthorized activity related to your personal data.  When using our Services, you should be aware that no data transmission over the Internet can be guaranteed as totally secure.  Although we strive to protect your personal data, we do not warrant the security of any data and information that you transmit to us over the Internet and you do so at your own risk.

In order to protect your personal data, we kindly ask you to not send us credit card information or other similar personal data to us via email.  If you are sharing a computer with anyone you should log out before leaving a site or service to protect access to your personal data from subsequent users.  Please alert us immediately if you believe your personal data has been misused related to the Services.  Please note, we will never ask you to disclose credit card information in an unsolicited phone call or email.

Intersport retains personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.  When determining how long to retain personal data, we take into account the necessity of the personal data for the provision of our Services, applicable laws and regulations, including data protection laws, and our legal obligations.  We may retain records to investigate or defend against potential legal claims.  When retention of the personal data is no longer necessary, the data will be deleted or aggregated for analytic purposes.

The BCB website may contain links to third party websites. Some of these websites may allow you to process payment for purchases of Services, register to receive materials, or receive new product and service updates.  In many cases, you may be asked to provide contact information such as your name, address, email address, phone number, and, only in the case of purchase of Services – credit/debit card information.  If you use these third party websites and/or provide your personal data and information, the privacy policy and terms of service on those websites will be applicable.  We encourage you to carefully read such policies on third party websites before submitting your personal data.  Intersport is not responsible for and expressly disclaims any and all liability related to the actions of such third party websites, their privacy policies, or the terms and content of such websites.

We do not currently commit to responding to browsers “do not track” signals with respect to the BCB website.  We process your personal data through our BCB website in accordance with this Privacy Policy, irrespective of your tracking settings.

We may automatically collect information using “cookies”.  You may choose to refuse cookies in your browser, however, that may limit your ability to receive some or all of the functions of the BCB website when booking the Services, and/or some features may not be available to you or may not function properly as a result.  Additional information on “Cookies” and how Intersport uses them can be found in the BCB website’s Cookie Policy.

Intersport does not knowingly collect personal data from minors.  Individuals under 18 years of age should not use the BCB website to submit any personal data about themselves.

You may choose what personal data (if any) you wish to provide to us.  However, if you choose not to provide certain details, your experience or your ability to book the Services may be affected.

To the extent required by applicable law, you have the right to request access your personal data and confirm the processing of your personal data.  Also, where applicable, you have the right to rectify inaccuracies or errors, erase, restrict the processing, object to processing, and withdraw consent to processing of your personal data, and where applicable, the right to data portability of your personal data.  Intersport will handle such requests in a timely manner, and where permitted by applicable law, may charge a reasonable administrative fee to cover the costs of responding to any such request.

If you have any questions about this Privacy Policy or wish to exercise any of your rights as described in this Privacy Policy, please contact us at the following email address:

Intersport will respond to your requests to the email address or phone number that you have registered with us or we otherwise have on file for you or any other suitable method.  Depending on your request, we may review the request with you to assist in resolving and responding to the request.

We are committed to working with you to obtain a fair resolution of any complaint or concern you may have about our use of your personal data.  

Intersport reserves the right to revise, amend, or modify this Privacy Policy at any time and in any manner and we encourage you to regularly check this Privacy Policy for changes.